I needed to do more with my new logo design. Inspired by high-end brand identities I decided to see how far I could push my own logo. I created a series of the logo altering from one state to another changing form, nature and substance. More to come! Check out some close up stills of the project here: http://www.behance.net/gallery/Identity-Transmute/9482129 -Breakdown here: http://vimeo.com/69765078 -Edit by Mike LaHood ( https://vimeo.com/mikelahood )